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Hard Rock Rising Hits the Final Stretch in Vegas

Hard Rock Rising, the global music competition Hard Rock International cooked up with Coca-Cola, has already packed the Strip location for three live rounds, and the fourth and final showdown lands on September 23.

Hard Rock Rising Hits the Final Stretch in Vegas

Get Your Vote On Before the Curtain Drops!

by Staci Layne Wilson

If you've been sleeping on Hard Rock Cafe Las Vegas this September, consider this your wake-up call, served with a side of Thai Peanut Brussels Sprouts. Hard Rock Rising, the global music competition Hard Rock International cooked up with Coca-Cola, has already run three rounds of local talent through the wringer, and the fourth and final showdown lands September 23.

Round one saw Chalmer, Jaudines, and Mimi & the Rivieras take the stage, with Mimi & the Rivieras walking away as the audience's pick. Round two raised the bar considerably: @crystalhemmers brought soulful, emotionally raw pop, @danicaruiz07 showed up with original songs and serious stage command, and @shane.hamlett delivered introspective contemporary pop. Danica Cruz took the crown. Round three got a little heavier, with @mojo.ju.ju mixing classic influences into something fresh, @subsanity_lv channeling old-school metal with modern bite, and @chem_tribe bringing seasoned musicianship and a big, confident sound. Subsanity ended up taking the fan vote.

So on September 23, those three round winners, Mimi & the Rivieras, Danica Cruz, and Subsanity, go head to head for the local title. Here's the catch worth knowing: this final round requires you to actually be there. No app-only voting from your couch this time. The audience judges performers on musicianship, fan support, vocal talent, originality, and stage presence, all in person, all live.

Mimi & the Rivieras-34.jpg

Whoever wins doesn't get a Vegas residency and call it a night, though. The local champion moves on to a digital global round, where a Coke Studio team led by GRAMMY-nominated producer Rob Rettberg reviews recorded performances from all 64 competing Hard Rock Cafes worldwide. The grand prize winner, announced October 5, receives a recording session at Coke Studio in Los Angeles, a $10,000 check, and a showcase performance slot at Hard Rock Live Orlando.

While you're deciding who deserves your vote, the limited-time menu running through September 30 is doing its own kind of persuading. Barbacoa Beef Queso, BBQ Pulled Beef Sliders, and a Cheesecake Dip built to derail any dinner plan are all on the table, alongside cocktails like the Last Call Dragonrita and a Spiced Yuzu Soda that works with or without the whiskey.

For a town that runs on residencies and headliners, there's something genuinely fun about catching someone right at the start of that road. Locals looking for a new reason to leave the house, visitors craving a break from the slot machines: September 23 is your night. Bring your phone for photos. Bring your appetite. Just don't bring an absentee ballot, because this vote only counts in person!

 

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